ИЖТИМОИЙ ТАРМОҚЛАРДАГИ ИНФЛУЕНСЕРЛАРНИНГ ДЕСТИНАЦИЯ ИМИДЖИ ВА ТУРИЗМ СОҲАСИДА ХАРИД ҚИЛИШ НИЯТИГА ТАЪСИРИНИ ЎРГАНИШ
DOI:
https://doi.org/10.60078/2992-877X-2024-vol2-iss10-pp217-223Annotasiya
Ижтимоий тармоқлар туризм маркетингига жиддий ўзгаришлар олиб кирди ва инфлуенсерлар ҳамда ижтимоий медиа фигуралари саёҳатчиларнинг туристик йўналишларга бўлган қарашларини шакллантиришда асосий рол ўйнамоқда. Instagram, YouTube ва TikTok каби платформалар инфлуенсерларга рақамли элчилар сифатида чиқиш имконини берди ва улар саёҳат жойларини кўркам, визуал жиҳатдан жозибадор контент орқали тарғиб қилинмоқда. Ушбу мақола ижтимоий медиа фигураларининг туризм соҳасида дестинация имиджи ва харид қилиш ниятларига таъсирини ўрганди ва Исландия, Япония, Швейцария ҳамда Қатар каби мамлакатларнинг муваффақиятли тажрибаларига асосланди. Шунингдек, Ўзбекистон туризм имиджини яхшилашда инфлуенсер маркетингидан қандай фойдаланиш мумкинлиги таҳлил қилинди.
Kalit so‘zlar:
ижтимоий медиа инфлуенсерлари дестинация имиджи харид қилиш ниятлари туризм маркетинги рақамли маркетинг Ўзбекистон туризми Instagram YouTube TikTokBibliografik manbalar
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