MAMLAKAT MILLIY BRENDINI SHAKLLANTIRISH VA TARG‘IB QILISHDA INSON KAPITALINING AHAMIYATI VA AHOLI FAROVONLIGINI TA'MINLASH ZARURIYATI

Mualliflar

DOI:

https://doi.org/10.60078/2023-vol1-iss1-pp408-412

Annotasiya

Milliy brend xalqaro maydonda milliy manfaatlarni ilgari surish, siyosiy suverinitetni saqlab qolish, boshqa mamlakatlar bilan ijtimoiy, iqtisodiy, siyosiy va madaniy munosabatlarini belgilashning ilg‘or mexanizmi sifatida namoyon bo‘lib, uni yaratish va targ‘ib qilishga bo‘lgan talab kun sayin ortib bormoqda

Bibliografik manbalar

“O‘zbekiston – 2030” strategiyasi to‘g‘risida O‘zbekiston Respublikasi prezidentining Farmoni PF-158-сон 11.09.2023

Anholt, S. (1998). Nation Brands of the Twenty-First Century. Journal of Brand Management.

Anholt, S. (2005). Competitive Identity: The New Brand Management for Nations, Cities and Regions. Palgrave Macmillan UK.

Kotler, P., & Gertner, D. (2002). Country as brand, product, and beyond: A place marketing and brand management perspective. Journal of Brand Management, 9(4-5), 249–261

Fan, Y. (2010). Branding the nation: Towards a better understanding. . Place Branding and Public Diplomacy, 6, 97–103.

Heslop, L., Nadeau, J., & O’Reilly, N. (2010). China and the Olympics: Views of insiders and outsiders. International Marketing Review, 27(4), 404-433.

https://uzbekistaninfo.ru/uzbekistan-segodnya

https://lex.uz/uz/docs/-6600413 PF-158-сон 11.09.2023. “O‘zbekiston – 2030” strategiyasi to‘g‘risida O‘zbekiston Respublikasi prezidentining Farmoni

https://infocom.uz/ozbekiston-xalqaro-reytinglar-va-indekslarda-2022-2023/

https://nuz.uz/obschestvo/1280419-vsyo-o-chelovecheskom-razvitii-uzbekistana-v-globalnom-soobshhestve-v-czifrah.html?ysclid=lmxqohvh9g841394190

https://take-profit.org/statistics/wages/uzbekistan

Yuklashlar

Nashr qilingan

Qanday qilib iqtibos keltirish kerak

Achilova, N. (2023). MAMLAKAT MILLIY BRENDINI SHAKLLANTIRISH VA TARG‘IB QILISHDA INSON KAPITALINING AHAMIYATI VA AHOLI FAROVONLIGINI TA’MINLASH ZARURIYATI. Nashrlar, 1(1), 408–412. https://doi.org/10.60078/2023-vol1-iss1-pp408-412